The key perspective missing from academia and existing as the elephant in the room in corporate politics is the truth that most executives don’t know the basics of marketing. A CEO of one of the world’s largest corporations told me candidly, “Leigh unit I met you I didn’t know marketing was a science… I thought … Continue reading What are the basics of marketing that everyone should know?
What are the basics of marketing that everyone should know?
What are the basics of marketing that everyone should know?
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