The great digital mistake

I just saw another ad for a digital strategist, and I had to make this post. Digital does not require strategy. Strategy should be set at a much higher level…

No Marketing Audit? Corporate Russian Roulette! What are Marketing Audits? (and why every audit committee should insist upon them) A spate of big-name retailers has recently fallen into administration, the…

When lay people think about marketing, they often limit their thinking to marketing communications. They think about advertising, giveaways and product samples, other sales promotions and gimmicks, personal selling, public…

Do true marketing experts tire of this expression, digital marketing? Digital is not marketing! The expression, known as “digital marketing”, coined by unqualified cowboys, snake oil spruikers and confused lay…

Sara Lee Mastered its own demise! I just knew Sara Lee would go into liquidation! For years I’ve feared this would happen, shaking my head every time I walked down…

The key perspective missing from academia and existing as the elephant in the room in corporate politics is the truth that most executives don’t know the basics of marketing. A…

Avoid the Deathly Hallows of Marketing & Make Your Organisation Successful How do “once-successful” businesses fail? Ultimately, it comes down to basic errors of leadership, spawned by executives who are…

The story goes that the first reported exercise with the tactic of making the hole bigger, to increase usage, was when Colgate was trying to address growth using the three…