"Leadership Empowerment brings together some of the most experienced, talented and qualified names in marketing, market research and business strategy. Together, we show CEOs and senior executives how to make decisions that will put them at the forefront of their industry. The truth is that nothing amazing was ever achieved by one person alone." - Leigh Cowan
Sara Lee Mastered its own demise! I just knew Sara Lee would go into liquidation! For years I’ve feared this would happen, shaking my head every time I walked down…
The key perspective missing from academia and existing as the elephant in the room in corporate politics is the truth that most executives don’t know the basics of marketing. A…
Twitter May be well and truly X’ed! One of the key principles of advanced strategic marketing management is that you cannot please all the people all the time. The idea…
Here are some thoughts I leave with attendees of my workshops, keynotes, lectures, and presentations. They are comments I often feel obliged to write when marketing assignments of MBA students…
Avoid the Deathly Hallows of Marketing & Make Your Organisation Successful How do “once-successful” businesses fail? Ultimately, it comes down to basic errors of leadership, spawned by executives who are…
The story goes that the first reported exercise with the tactic of making the hole bigger, to increase usage, was when Colgate was trying to address growth using the three…
In the ‘70s, annual FMCG market segmentation studies were routine. FMCG marketing was superior. Businesses in FMCG reigned supreme… but as fast-profit-taking management styles became more dominant, market research budgets…
I was recently asked, “Why do businesses need market research?” My answer was… “Being in business is like being in a windowless room with unknown dimensions and shape, with no…
Helping Workers to Do a Better Job The legendary business statistician, American corporate management consultant, and mentor of the Japanese economic miracle, W. Edwards Deming, was renowned as the master…
Peter Principle – Are you a victim or Perpetrator? In business, many many people experience the “Peter Principle”, observing it in subordinates, peers and bosses. Dr. Laurence J. Peter coined…