I just saw another ad for a digital strategist, and I had to make this post. Digital does not require strategy. Strategy should be set at a much higher level – at the marketing governance tier – digital is a response to strategy, not a strategy unto itself. If the digital tacticians follow their marketing … Continue reading The great digital mistake
How to Measure the truthful benefits of your existing business strategy
No Marketing Audit? Corporate Russian Roulette! What are Marketing Audits? (and why…