No Marketing Audit? Corporate Russian Roulette! What are Marketing Audits? (and why every audit committee should insist upon them) A spate of big-name retailers has recently fallen into administration, the case of Best Jet failing recently, and the habitual turnover of “once-were-successful” companies and brands, are all multiple examples of inadequate corporate governance… demonstrative of … Continue reading How to Measure the truthful benefits of your existing business strategy
How to Measure the truthful benefits of your existing business strategy
How to Measure the truthful benefits of your existing business strategy
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