The key perspective missing from academia and existing as the elephant in the room in corporate politics is the truth that most executives don’t know the basics of marketing. A CEO of one of the world’s largest corporations told me candidly, “Leigh unit I met you I didn’t know marketing was a science… I thought … Continue reading What are the basics of marketing that everyone should know?
The truth about Influencers
I was recently asked is “influencer marketing” really worth the hype? The…
