The story goes that the first reported exercise with the tactic of making the hole bigger, to increase usage, was when Colgate was trying to address growth using the three U’s model, which calls to grow demand by increasing usage, increasing users, or increasing users. The story is that during a marketing planning meeting of … Continue reading Make the hole bigger in FMCG and die!
Make the hole bigger in FMCG and die!
Make the hole bigger in FMCG and die!
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