How to Launch

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How to Launch

How to Launch – the Safe & Smart Approach to Launch

Launch a brand or new product using the proven rules & methods revealed by 100’s of studies & decades of University research.

Methods how to launch a new product, brand or service have been studied and evaluated over years of academic analysis and research.

A launch, or commercial market entry, is subject to some factors that are beyond an organisation’s control, as well as those within its control. However, those factors can determine how to launch so that you secure profitable growth & sustainable competitive advantage.

Processes for indentifying and responding to these factors are the disciplines which strategic marketing and planning skills are tested. The adroit strategic planner indentifies the relevant and pertinent factors, and develops tactics based on management’s strategic focus, so that the goals of the organisation are met, or surpassed.

Have You Got The Right Launch Team?

Most marketing teams are strong operationally, competently handing routine and repeat duties & responsibilities better than any outside ‘expert’ could hope to.

But a launch marketing team requires a diverse set of talent & skills: Often, a broader understanding of Pricing, Distribution, Product Knowledge, process management, relationship management, buyer behaviour are more important than routine Marketing Communications, advertising and promotional management… particularly if innovation, new markets or diversification is involved.

If you want to improve, or fine-tune your Launch Plan, or tap into the knowledge bank of business-school research and findings, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.


Launch with the insight of a Pre-launch Risk Assessment:

  • Run your variables through our proprietary, in-house, 120-point computer analysis, and validate the relevant variables of your product launch.
  • You’ll get a point score on the probable outcome of your planned product launch.
  • What is CRITICAL about this UNIQUE ASSESSMENT is that you can fix mistakes BEFORE you make them!
  • It just happens to be a bonus that it can be done in a week and doesn’t cost too much!

Your Marketing Plan is the Key

A good marketing plan is like a treasure map… all you have to do is follow the instructions and you’ll end up with the treasure!

Get an Objective Critique of Your Marketing Launch Plans

Your launch plan should be built around your unique situations – competitors, industry, environment, your ‘special’ capabilities, people and processes: If you’ve got a solid Marketing Plan you’re on a joy ride, if not.. it will be a trip to hell. Ask us to assess and evaluate your Marketing Plan and you” get objective, scrutiny that could give you the peace of mind you need to support it fully, or save you from a huge mistake..

Ask for more information if you want to assess, or validate a Marketing Plan, or just tap into independent experience & knowledge, Call 02 8011 4355, or CLICK BELOW .


Exceptional specialists in product launch, marketing management, market research, market planning, and business strategy development help you get…

Better product launch sales

Leadership Empowerment is a specialist marketing consultancy that helps launch new products successfully, writes implementable marketing plans, and gives educated, expert advice in corporate governance, marketing management, branding and strategy. Our market research is world-class.

Far more than displaced ex-executives with operational experience (although we have that too) Launch Engineering consultants have proven themselves with exceptional product launches. By ‘tapping in” to the proven business management ‘rules’ identified by academic study, from business schools around the world, gives you the advantage of capitalizing on other business’ successes (and failures).

Your business will prosper with us. You’ll create better business and marketing plans, get far better results from your marketing budgets, apply the successful marketing tools of other industries and improve marketing accountability.

From market research, marketing strategy, marketing planning, brand management, new product development advice to IPO, change management, internal marketing and corporate image, you will be more than elated at how much Launch Engineering can help you touch the sky and catapult your sales in to a whole new galaxy.

If these are your product launch objectives, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.


Check your product launch will succeed, and optimise it for even better success

Just some of the advanced marketing science, only available through Launch Engineering, is our 120-point key factor assessment of your product launch marketing plan. This proprietary product launch analysis has been built upon University studies, and researched marketing findings over 30 years!

It uses values attributed to certain variables, to determine the likely success of your product launch. and works universally in all industries and in both B2C and B2B applications, based upon ‘classification of goods’ characteristics, innovation theory, applying Porter’s Five Forces, PESTLE, ERROR, SWOT, competitor analysis as well as our own probability calculations.

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