In the ‘70s, annual FMCG market segmentation studies were routine. FMCG marketing was superior. Businesses in FMCG reigned supreme… but as fast-profit-taking management styles became more dominant, market research budgets tightened, and knowledge decreased; even though knowledge is power. To be fair, trade marketing sale people, stretched the truth, were lazy interpreters of data, and … Continue reading Has the FMCG Industry Destroyed the FMCG Industry?
