Do true marketing experts tire of this expression, digital marketing? Digital is not marketing! The expression, known as “digital marketing”, coined by unqualified cowboys, snake oil spruikers and confused lay marketers, this misleading term only requires operational and administrative software know-how and implementation duties. They are the functional responsibility of specialists with a niche skillset. … Continue reading Is Digital Marketing Just Fraudulent Misrepresentation and the Biggest Con of this Century?
The truth about Influencers
I was recently asked is “influencer marketing” really worth the hype? The…
