Let’s talk about the definition of marketing.

When lay people think about marketing, they often limit their thinking to marketing communications. They think about advertising, giveaways and product samples, other sales promotions and gimmicks, personal selling, public relations activities such as publicity, sponsorship and donations… what professional marketers call “The Promotional Mix”. What’s your definition of marketing? So some say it’s the … Continue reading Let’s talk about the definition of marketing.