Twitter May be well and truly X’ed! One of the key principles of advanced strategic marketing management is that you cannot please all the people all the time. The idea that “the platform that can deliver everything” may sound promising… but haven’t snake-oil salespeople been saying that for centuries? What if the market doesn’t want … Continue reading Should Musk X it?
The truth about Influencers
I was recently asked is “influencer marketing” really worth the hype? The…
