Monday – Saturday 9:00 AM – 8:00 PM

Blogs

Home
/
Blogs
/

The Critical Link Between Digital Transformation and Your Culture

Is Digital Marketing Just Fraudulent Misrepresentation and the Biggest Con of this Century?

Leadership Empowerment

Do true marketing experts tire of this expression, digital marketing? Digital is not marketing! The expression, known as “digital marketing”, coined by unqualified cowboys, snake oil spruikers and confused lay…

Sara Lee in liquidation it had to happen!

Leadership Empowerment

Sara Lee Mastered its own demise! I just knew Sara Lee would go into liquidation! For years I’ve feared this would happen, shaking my head every time I walked down…

marketing company vision statement

What are the basics of marketing that everyone should know?

Leadership Empowerment

The key perspective missing from academia and existing as the elephant in the room in corporate politics is the truth that most executives don’t know the basics of marketing. A…

Should Musk X it?

Leadership Empowerment

Twitter May be well and truly X’ed! One of the key principles of advanced strategic marketing management is that you cannot please all the people all the time. The idea…

Useful Tool for Marketing Teachers, Crucial Advice for Marketing Strategists

Leadership Empowerment

Here are some thoughts I leave with attendees of my workshops, keynotes, lectures, and presentations. They are comments I often feel obliged to write when marketing assignments of MBA students…