The Best Board Wins!
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Having spent over 40 years holding at least one, and often dozens, of Board roles, I have come to recognise age-old truths of corporate governance, many shortcomings, higher and key…
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Be Brilliant at B2B branding, marketing and selling
Better Business to Business marketing, B2B management, B2B communication and selling strategy.Make the world to beat a path to your door with good B2B Marketing.Business to business marketing is changingThere…
The Definition of “Marketing” For Leaders
What is "Marketing"? Marketing means the holistic integrated management of exchange. This management directs decisions about Product, Price, Promotion, Distribution, People, Processes, Positioning and Politics… all described as the 8Ps…