How to find the best Fractional CMO in Sydney

A Fractional CMO is an experienced marketing executive who joins your team part-time or on a contract. They bring the strategic acumen and expertise of a full-time Chief Marketing Officer (CMO) without the full-time expense. Imagine having a top-level marketing expert in your corner, transforming your marketing strategy, and driving growth.

Many businesses don’t need a strategic CMO… – an operational marketing manager is all that is necessary to oversee Managerial, Operational, and administrative tasks.

But access to strategic CMO every now and again at board or C-Suite level can create a crucial high return advantage and deliver breakthrough growth and success.

A company should hire a fractional CMO when it wants or needs the right advice on key and milestone decisions that will impact the future of the organisation: Decisions like…

• What business are we in?
• How do we identify and capitalise upon customer path-to purchase behaviour?
• Should we invest in a new product facility or a national advertising campaign?
• Is it the right time to buy out or merge with a competitor?
• Should we acquire part or all of our supply chain?
• What should be our formal mission, vision, purpose, and value statement on which all decisions should be based?
• Should we commission market research?
• How do we asses out current marketing mix?
• Is the Marketing team’s marketing plan likely to work?
• Should we launch new products or new brands?

… and more!

It makes sense that a good fractional CMO possesses a university degree specifically in the field of marketing with additional postgraduate qualifications in strategy and planning; and is a seasoned business executive with experience across a number of different industries where they can claim responsibility for genuine and routine business successes.
(Don’t demand experience in your own industry – YOU have that… you need skills that complement your own, not compete with yours.)

• A good fractional CMO should know how to design and implement winning marketing strategies for your business.
• A good fractional CMO should be able to develop an optimal wireframe for budgeting on marketing expenditure to optimise return on marketing investment.
• A good fractional CMO should be able to identify top-line issues within the first weeks of their appointment.
• A good fractional CMO should be able to explain the suitability of change to brand portfolios.
• A good fractional CMO should understand industry life cycle and the dynamics of competitive forces and nuances of customer behaviour.

A fractional CMO should be well versed in MUCH more than just marketing communications where they should be expert in strategy and planning and the management of marketing services providers. However, he/she should also be extremely well versed in pricing strategy, key account and channel management, industry and stakeholder management, product development, people management, process management, psychology, and perceptual management, economics, the political environment, legal and compliance issues, technology, ethical and ecological issues, demographics and firmographics, marketing, information management, internal marketing, competition analysis, corporate managerial governance, and more!

The average fractional CMO will ask for between $200 and $375. But an extraordinary fractional CMO is on alert or standby for many more hours than they bill or charge for… constantly thinking about your problem/s and how best to deliver results for your organisation. An hourly cost can be misleading, or self-defeating, and a result-based agreement is usually the best option.

At Leadership Empowerment, we provide a discounted offer for the first 20 hours for diagnosis, top line information gathering, brief, and assessment. Thereafter your Fractional CMO can be remunerated according to your individual needs on a performance-based agreement where there is a win/win outcome.

An SME needs different Fractional CMO skills to those that can help a large multinational corporation.

A B2B (business-to-business) organisations needs different skills compared to a B2C (business-to-consumer) enterprise.

A start-up business with limited resources has different needs compared to an established national company suffering an industry downturn.

A government body with productivity challenges has different problems to those of a high-tech, digital or Blockchain-based enterprise.

Leadership Empowerment understands these needs, variable factors, industry-specific challenges, and the tools that are required to deal with them.

That is why you need our rare and valuable Fractional CMOs.

Get the latest from some of Australia’s experts in marketing, corporate culture and business growth.