Business Strategy in Corona Covid 19 world

Only poor operational management is overwhelmed by the new world created by the Corona Covid-19 pandemic. Objectively, a strategically-based management team looks at this from an objective perspective. The simple…

Having spent over 40 years holding at least one, and often dozens, of Board roles, I have come to recognise age-old truths of corporate governance, many shortcomings, higher and key…

Better Business to Business marketing, B2B management, B2B communication and selling strategy.Make the world to beat a path to your door with good B2B Marketing.Business to business marketing is changingThere…

What is "Marketing"? Marketing means the holistic integrated management of exchange. This management directs decisions about Product, Price, Promotion, Distribution, People, Processes, Positioning and Politics… all described as the 8Ps…