Business Strategy in Corona Covid 19 world

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Boards make better decsion AFTER marketing training

The Best Board Wins!

Having spent over 40 years holding at least one, and often dozens, of Board roles, I have come to recognise age-old truths of corporate governance, many shortcomings, higher and key…
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Proper Definition of Marketing

The Definition of “Marketing” For Leaders

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What is "Marketing"? Marketing means the holistic integrated management of exchange. This management directs decisions about Product, Price, Promotion, Distribution, People, Processes, Positioning and Politics… all described as the 8Ps…
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