The great digital mistake

I just saw another ad for a digital strategist, and I had to make this post. Digital does not require strategy. Strategy should be set at a much higher level…

No Marketing Audit? Corporate Russian Roulette! What are Marketing Audits? (and why every audit committee should insist upon them) A spate of big-name retailers has recently fallen into administration, the…

When lay people think about marketing, they often limit their thinking to marketing communications. They think about advertising, giveaways and product samples, other sales promotions and gimmicks, personal selling, public…

Do true marketing experts tire of this expression, digital marketing? Digital is not marketing! The expression, known as “digital marketing”, coined by unqualified cowboys, snake oil spruikers and confused lay…