No Marketing Audit? Corporate Russian Roulette! What are Marketing Audits? (and why every audit committee should insist upon them) A spate of big-name retailers has recently fallen into administration, the case of Best Jet failing recently, and the habitual turnover of “once-were-successful” companies and brands, are all multiple examples of inadequate corporate governance… demonstrative of … Continue reading How to Measure the truthful benefits of your existing business strategy
The truth about Influencers
I was recently asked is “influencer marketing” really worth the hype? The…
