Avoid the Deathly Hallows of Marketing & Make Your Organisation Successful How do “once-successful” businesses fail? Ultimately, it comes down to basic errors of leadership, spawned by executives who are more confident than they are competent, often making poor decisions in ignorance of the business science readily available to them. There is a plethora of … Continue reading Death Defying Marketing: 7 Ways to Avoid Business Disasters
The truth about Influencers
I was recently asked is “influencer marketing” really worth the hype? The…