Are CEOs Making Their Own Job Harder than it HAS to be?

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Boards make better decsion AFTER marketing training

The Best Board Wins!

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Having spent over 40 years holding at least one, and often dozens, of Board roles, I have come to recognise age-old truths of corporate governance, many shortcomings, higher and key…
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Proper Definition of Marketing

The Definition of “Marketing” For Leaders

What is "Marketing"? Marketing is the holisitic integrated management of exchange. This management directs decisions about Product, Price, Promotion, Distribution, People, Processes, Positioning and Politics… all described as the 8Ps…
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